BaxterStorey unveils Pokémon menu

With the UK going crazy for Pokémon Go, BaxterStorey has worked with client ITV Southbank to launch a limited edition Pokémon themed menu. The menu features dishes such as ‘Sourdough Pokéball Pizza’, ‘Jigglypuff Jambalaya’ and ‘Hypno’s Healthy Bar’. Nick East, General Manager at BaxterStorey, said: “We worked closely with our client to design an innovative menu based around the Pokémon phenomenon. The playful menu is a fantastic talking point and has received extraordinary engagement from ITV’s staff.

“We always ensure our menus are seasonal, nutritious, and use high quality ingredients that are sourced locally where possible – the Pokémon menu is no different. Some of my favourites include the ‘Charmander Grill’ featuring chargrilled Dingley Dell bacon, ‘Bulbasaur’s baked tarts’ with sweet potato and gorgonzola and ‘Hawlucha’s healthy smoothie’ made with a tasty combination of fresh fruit.”

CITV broadcasts the popular television show, ‘Pokémon the Series: XYZ’ every Saturday at 12pm, which provided the inspiration behind the bespoke menu. Chiv de la Hoyde, Projects Coordinator at ITV, said: “The Workplace Services team at ITV worked closely with the Network Marketing team, BaxterStorey and Special Arts Services, who created the visual elements of the menu.

“The new dishes have been received extremely well by the many Pokémon Go players here at ITV and it has been great to work with such an enthusiastic team who are passionate about making creative ideas a reality.”

ENDS

For further information about WSH contact:

Hannah Keddie 02380 382970 – hannah.keddie@grayling.com
Holly Broadway 02380 382970 – holly.broadway@grayling.com

Notes to editors:

About BaxterStorey – BaxterStorey provides bespoke hospitality services through restaurants, café bars, deli operations and executive dining rooms for a wide range of customers. Its heritage is built on the culinary expertise and the professional training and development of its people. It employs more than 8,500 people at over 600 locations, and provides food service excellence to clients and customers in business and industry. BaxterStorey’s core principle is to serve the best quality food, sourced and prepared locally using the finest produce. Through its chef and barista academies, it provides focused and dedicated training to front line teams helping them to provide great service and build a career for life. The reach and talent of BaxterStorey’s business enables it to draw on an extensive pool of expertise within the food service sphere in the UK, providing it with a strong foundation to share and distribute best practice both locally and across the country

About Westbury Street Holdings – Westbury Street Holdings (WSH) is the owner of the UK’s most successful portfolio of independent catering and hospitality businesses. The company operates the following businesses: · BaxterStorey – catering services for business and industry · BaxterStorey Ireland – catering services for business, industry and education · BaxterStorey Scotland – catering services for business, industry and education · Benugo – New York style deli with retail outlets and restaurants in leading leisure venues · Searcys – one of the UK’s most prestigious catering companies with a world-famous reputation for catering and hospitality at iconic, exclusive venues for hire throughout the UK · Holroyd Howe – catering and hospitality services for independent schools and colleges · Caterlink – catering and hospitality services for state education including day nurseries, primary, secondary, colleges and universities · Portico Corporate Reception Management – a reception management and guest services outsourcing solution · WSH Restaurants – a dedicated commercial restaurant division

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