Alice McGall

Before working with BaxterStorey, I had worked in design, communications and marketing for a London retail business. I joined BaxterStorey in 2017 as a graphic designer, responsible for creating retail marketing packs and supporting our teams at location with their design needs, from hospitality brochures to digital marketing and everything in between!

In 2020, I became part of the BaxterStorey at Home team (now known FUEL Experiences) where I was responsible for all things marketing, design and web project management.

In 2021, we won a Foodservice Catey Award for Innovation of the Year which was a definite career highlight! It’s a super exciting venture for BaxterStorey and I love being a part of it.

I recently took the role of Head of Marketing for both FUEL and BaxterStorey London, which involves managing the marketing needs of both FUEL and all our London-based locations. Whether it’s developing the brand identity for a new mobilisation, creating a social media campaign for International Women’s Day or helping sites drive sales with impactful marketing, there’s always something to keep me busy!