Front-of-house industry experts mentor BaxterStorey’s Service Academy apprentices

We are delighted that front-of-house service experts Diego Masciaga and Alessandro Fasoli have joined as mentors on our newest training initiative, the Service Academy.

The Service Academy was launched earlier this year, designed to ensure hospitality staff across our business are equipped with skills and confidence to provide a service to rival that of a five-star hotel. We are the first foodservice business in the UK to be accredited as an Approved Programme Provider (APP) of Wine and Spirit Education Trust (WSET) qualifications.

With our proud commitment to the service sector and enthusiasm to promoting service as an exciting career path, Diego and Alessandro are the perfect addition to the family.

Diego has spent thirty years as a general manager at The Waterside Inn, the Roux family’s three-Michelin-starred restaurant in Bray, Berkshire. Alessandro is general manager at the Michelin-starred The Woodspeen & Cookery School, where he has been from the very opening, four years ago. He previously worked in some of the world’s finest establishments, such as The Ritz London, Cliveden House and oversees food and beverage operations where exceptional service is a real focus.

The service specialists have both received the highest honour in our industry, the Master of Culinary Arts (MCA) award for Service and Management from the Royal Academy of Culinary Arts.

Speaking about the partnership, Diego said: “I am so excited to be joining the BaxterStorey family, which I admire for its work in the hospitality industry and, more specifically in the service sector. My long career front of house has taught me to recognise the sheer pleasure that comes from helping people – a value which I know that Alastair Storey shares, and one that is prominent throughout BaxterStorey.

“I look forward to helping the apprentices on the Service Academy to help people in the best possible way that they can in their roles front of house. With good customer service comes increased revenue so it is absolutely right that BaxterStorey invests so much into the development of the skills of its employees.”

Alessandro said: “The Academy provides those choosing to pursue a career in the sector with unrivalled training and opportunities. I admire how seriously BaxterStorey takes this profession and am pleased to be able to play an important part in providing its employees with a vision of how a career in the industry can take shape, with the right support and mentoring. I was incredibly lucky to have Diego as my mentor throughout my career and to understand through him the real meaning of providing personal service. Delivering the highest level of service, managing people and change, developing business through financial efficiency and perfection is what I strive for and is what I am keen to influence within the Service Academy. I am thrilled that with Diego we can now do this for those enrolled on the Service Academy.”

Following the apprentices’ first session with Diego and Alessandro, Bogdan Grigoroiu, Hospitality Supervisor said: “I am so excited to be able to work with two individuals who have taken their careers in the hospitality service industry so impressively far. Talking at our meeting last week, they both opened my vision of what my career can provide for my future – enjoyment and satisfaction from helping others, the ability to train those less experienced and, of course, success. I can’t wait to continue working with them and am hugely grateful for the incredible opportunity provided to me.”

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