BaxterStorey Gives University Students a Taste of Hospitality

We invited sixteen second year BA Hospitality Business Management students to spend a day exploring the world of the foodservice sector. 

The students from University College of Birmingham, were given a tour of some of our London based locations, including Clyde & Co and Amazon, to highlight the career possibilities available within the hospitality sector.

Organised by two UCB alumni Gabrielle Le Roux, Service Academy Programme Manager and Sam Roth, Account Manager, it was a day of learning and an opportunity to discover the various career opportunities the industry has to offer, from management and retail, to sustainability, finance and marketing.

Students visited Amazon, in Shoreditch and learned what goes on behind the scenes during lunch service, from chefs planning street food pop ups to sourcing honey from the rooftop bee hives.  There was also a chance to see one of only five UK Mod coffee bars in action, where the entire coffee preparation is on show to customers for a truly immersive experience.

The undergraduates were treated to a delicious street-food inspired lunch menu including steak, Ziggy fries and chimichurri, Inigo sushi and tempeh vegan buddha bowls at Amazon. On offer at the Kitchen on 4 location was roasted cauliflower with vegan black pudding and tomato puree. The treats continued with raspberry and Nutella doughnuts at Clyde & Co.

Sharon Daniell, talent manager said: “Showing prospective graduates our world of hospitality is a journey of discovery for them; being able to see the diversity of careers and range of clients we have is amazing. We are always happy to showcase what we do as an alternative career to hotels and restaurants”.

Our teams were on hand to share their experiences within the foodservice sector, as well as the training and development available. Group manager Amelia Heminway said: “There’s a huge amount of development, progression and training available for you within foodservice. Gabrielle (Le Roux) was a graduate and is now running The Service Academy, which she built from nothing. There is every opportunity for you; no matter who you are, no matter what you’re interested in”.

Commenting on the day, UCB student Valentina Sabau said: “Today has really opened my eyes and changed my mind about the foodservice sector. When you hear the word catering, you immediately think of a canteen, but it is so much more than that. From the food, service, people, finance, events, health and safety… all the different aspects come together to form a great experience for the customer. I am definitely considering applying for a placement with BaxterStorey as there’s a real opportunity to develop yourself with the company”.

Lecturer in Hospitality Business Management Shivaun Caffrey said: “Today’s been a phenomenal day; it’s given our students a new insight into a completely different sector of the hospitality industry. Often students think about hotels and restaurants, but today has opened their eyes to something new. We’ve seen a variety of different clients, from corporate to quirky to casual and the highlight was to see an ex-student of mine Andrew Fitzpatrick now managing his own location. It’s been great and a real eye opener”.

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