Our
Story

We shook things up with a business that set the standard for the industry. Letting chefs be chefs and combining creativity with the best producers you could find to power hospitality experiences, do things differently and fuel our individuality.

We’ve always led the way, and this year was no exception. We created the first Chef Academy, providing proper development opportunities and first-class training to our team, in an industry that never offered it before.

We take great taste to Ireland. We now look after more than 70 Irish clients, from Cork to Belfast, delivering epic food experiences at workspaces, public attractions and schools.

We open our Barista Academy. Now over 1,500 baristas and counting have graduated, including our Head of Coffee Development, Jana Slamova, who took her first course with the academy in 2011.

Having seen what we’d created for clients in the UK and Ireland, Europe wanted a slice of the action. We now operate in over 34 locations for clients such as Ubisoft, Cisco, Pernod Ricard and Upfield.

We show the industry how it’s done with the launch of ‘Food Waste Costing the Earth’. This powerful initiative has reduced our food waste by 41% and our carbon emissions by 27,000 CO2e tonnes – equivalent to taking 7,000 cars off the road.

‘Hospitality Assured’ awards us ‘world-class’ ranking in our quality audit. Since then, we’ve improved our score and look to better this again in 2023.

With the Chefs and Baristas Academies up and running, it was time for our Service Academy. With so much already achieved in four short years, we’re now working with industry icon Alex Fasoli to bump it up yet another level.

We see that street food is becoming a phenomenon and get in early, creating the powerhouse street food agency, Fuel. Now with over 60 traders in 6 cities. We also sponsor the V&A’s food and farming sustainability exhibition, ‘Food: Bigger Than The Plate‘.

And back inspiring the people who make us so great. We join forces with industry legends Adam Byatt and Richard Corrigan, as well as the future of hospitality in Ruth Hansom, Kirk Haworth, and Dan Fellows. And ‘Obsessed’ our food revolution is born.

We announced our new benefits package for all team members across the UK, designed to support them throughout their career. We’re serious about putting our teams at the front and centre. We believe these benefits will drive inclusivity, focus on the wellbeing of our team members, and recognise that people have a life outside of work.

We were thrilled to be recognised as the first-ever business & industry sector caterer to achieve ‘World Class’ status by Hospitality Assured. Described as ‘vibrant and cool’ by assessors, we scored 86.4%, placing us on the leader board as the highest scoring organisation currently in the Hospitality Assured framework.

Tampering knowledge and extracting potential, we teach game-changing skills to entertain our customers through the power of beverage. Our bevistas are taken on a journey from thinker and maker to influencer and entertainer. From latte art and cocktail making, to sharpening sensory skills and home brewing, distilling their craft to another level.