Foodservice Cateys 2021

BaxterStorey Celebrates Double Win at Foodservice Cateys

There was double cause for celebration last week as our creative development director Natalie Mainwaring was named Salesperson of the Year and the BaxterStorey At Home team were recognised with the Innovation Award at this year’s Foodservice Cateys.

The annual awards ceremony, run by hospitality magazine The Caterer, at the Park Plaza Westminster Bridge saw hundreds of industry colleagues attend the glitzy, black-tie event last Friday. The awards recognise the individual trailblazers and innovative companies that go above and beyond.

Fighting off stiff competition from some of the most inventive hospitality stars, BaxterStorey At Home was awarded the Innovation Award to a standing ovation. Headed up by head of food and marketing, Greg Bramwell, the team launched BaxterStorey At Home in November 2020, a custom-built web platform designed to deliver food experiences to the homes of our teams and customers, keeping them connected during the pandemic.

The judges praised the team for their impressive ability to create a virtual community through virtual masterclasses, finish-at-home kits and grocery gift boxes, to bridge the gap between home workers and those returning to offices. After just three months of operating, the team expanded the website into a membership model; offering the service to clients with the option to rebrand the website to a bespoke model for their own gifts and food kits to be sold.

Commenting on their win, Greg said: “This started as a small idea during the pandemic to connect our fantastic suppliers with our customers in their homes. It was our way of playing a part in helping to keep the industry afloat during a tough period. I’m so proud of the team for their enthusiasm and constant flow of new ideas to grow the business, and I’m blown away by their success. We have some exciting plans in the pipeline for BaxterStorey At Home in partnership with some great suppliers, so watch this space!”

Natalie Mainwaring was named Salesperson of the Year to a roaring round of applause. An integral part of our Sales Team for five years, Natalie was not only recognised for developing a successful sales strategy during the most challenging time for our industry, but for going above and beyond her day to day responsibilities. Passionate about opening doors for new foodie entrepreneurs, Natalie organised food boxes containing gourmet brownies from social enterprise, The Luminary Bakery, to be delivered to clients’ homes for a sales presentation.

Judges applauded Natalie’s impressive ability to stay on top of industry trends, particularly her involvement in launching The Society, our first in-house retail offer and food-to-go range.

Natalie said: “It’s incredible to be recognised at industry level, however I share this award with my team, who have been amazing these past 18 months despite all the challenges.

“The hospitality sector is bursting with innovative and creativity, and I work alongside some extremely talented people. They are the ones who really drive the industry forward with their passion and game changing ideas, I see my role as giving them opportunities to showcase them to colleagues, clients, and wider audiences. It’s so important to me to mentor future talent and nothing makes me prouder than seeing success from those who have been empowered and given confidence”.

CEO, Ronan Harte added: “We are thrilled that BaxterStorey at Home and Natalie were recognised at this year’s Awards. Both continue to push the boundaries of innovation in our business and put our commitment to providing great food and service excellence at the heart of what they do.  

“To have six finalists in the Foodservice Cateys has made us all incredibly proud, and we were delighted to celebrate their success with our industry colleagues.”

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