Springboard to 2022 Campaign

BaxterStorey futureproofs hospitality workforce with Springboard to 2022 campaign

We are proud to be an official project partner of Springboard’s latest campaign, Springboard to 2022.

With Covid-19 causing unemployment levels to soar, the 30,000 young people leaving full time education who would ordinarily have launched their career in hospitality, are struggling to find work without guidance.

We have been working closely with Springboard to find a solution to fill the 12-18-month gap, while the industry concentrates on survival and rebuilding. Springboard is perfectly positioned to lead an industry response to the challenge of getting 10,000 young people ready for work by 2022; seeking out, securing, training and nurturing the future talent pipeline, ready for when the industry is once again thriving and needs it.

Springboard will be the central hub managing the process, from outreach and engagement, assessing young people’s needs and signposting them to the most relevant programmes and interventions, through to supporting them into employment.

The Government has committed funding to support many strands of the Springboard to 2022 programme through its Plan for Jobs scheme, including youth hubs, traineeships, apprenticeships, and Kickstart work placements. Springboard will help hospitality employers access and utilise this funding in the most effective way.

BaxterStorey co-chief executive, Noel Mahony said: “The hospitality industry has had its toughest year yet, so attracting new talent is crucial as hospitality venues start to reopen. We like many others are keen to showcase the amazing industry we work in as one in which everyone can thrive and establish a long and successful career.

“We are delighted to be able to support Springboard in safeguarding the hospitality workforce and look forward to helping them achieve the goal of getting 10,000 young, talented individuals ready to join the industry by 2022”.



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