Acorn Awards

BaxterStorey Managers Scoop A Double Win at The Acorn Awards

There was double cause for celebration as our account manager, Alex Borley and head of F&B partnerships, Charlotte Jakubecz, have both been named winners of this year’s Acorn Award, one of the hospitality industry’s greatest accolades.

The annual awards ceremony now in its 35th year, celebrate the achievements of 30 of the industry’s brightest stars, aged under 30, with each winner nominated by their colleagues for their outstanding contribution and successes in their field.

Alex and Charlotte both joined our business on the Graduate Programme in 2015 and 2016 and have since then demonstrated tremendous dedication, talent and passion for their careers and the wider hospitality industry.

Celebrating his success, Alex said: “Winning an Acorn Award has always been a career goal of mine and I was so delighted when I found out the news, but it’s not something I expected after the challenges of the past year. I’ve been incredibly lucky to work as part of some fantastic teams and had great mentors within the business over the past few years who have supported me, which has given me the opportunity to progress.”

Alex took on the role of account manager at one of our flagship locations in London, at the age of 27. With a hunger to develop, Alex’s successful tenure saw him cement a place on our ESG committee, as the youngest member. Leading the way for the next generation of business leaders, the judges praised Alex for his exceptional engagement and impressive ability to stay on top of industry trends, going above and beyond to deliver on client expectation. In 2019, he was awarded the Foodservice Cateys first Rising Star Award.

Alex has been instrumental in setting up the Shoreditch Trust partnership, providing ready to eat meals for those that were shielding in the local community during the pandemic. He also created the ‘Open Kitchen’ programme – an internal initiative to support the wellbeing of chefs returning to work from furlough.

Judges praised Charlotte for co-founding two sub-businesses within BaxterStorey – an achievement not to be underestimated. Admired for being an advocate of start-up businesses within the industry, supporting the likes of Cyprus Kitchen and Juici Jerk, Charlotte co-founded FUEL in 2019, a sub-business that nurtures and grows street food trader talent by giving them opportunities to operate within our client locations.

Charlotte is solely responsible for BaxterStorey At Home’s financial processes, showing great personal development and growth.

Charlotte added: “My journey has never been about awards but more about doing something I genuinely feel passionate and proud of. And honestly, despite the challenges I feel incredibly proud of what I have achieved and how I’ve grown over the last 16 months. Achieving this prestigious accolade is made extra special knowing that my team and peers nominated me, as that recognition is what I value most”.

Co-chief executive, Noel Mahony said: “We are all delighted of Alex and Charlotte’s greatly deserved success at this year’s Acorn Awards. The win demonstrates the excellence that Alex and Charlotte strive for and achieve daily and is testament to their dedication and passion for hospitality”.


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